111+ Helpful Podcasting Stats for 2022 You Should Know

An more and more common manner of delivering content material is podcasting.

Do you know that extra People hearken to podcasts each week than go to church?

By the top of this yr, expectations are that podcasting can be a $1 billion trade.

For those who’re thinking about embracing a podcast technique for what you are promoting, the next podcasting stats can be useful when it’s time to knuckle down and work on a podcasting plan for your business.

Earlier than you dive in, right here’s a fast clarification of what a podcast is.

In essence, a podcast is an audio broadcast you’ll be able to hearken to on-line.

There isn’t any visible ingredient, making it a lot simpler to devour.

Common Podcasting Stats

114 Useful Podcasting Stats for 2022

  1. At current, there are greater than two million lively podcasts you’ll be able to hearken to and greater than 48 million podcast episodes.
  2. Simply three years in the past, there have been solely a bit of over 500,000 lively podcasts.
  3. In 2018, 64% of People knew what a podcast was, whereas now, 78% are conscious of what a podcast is.
  4. 59% of podcast customers spend extra time listening to podcasts than they do use social media.
  5. 69% of listeners say that podcast advertisements launched them to new companies or merchandise.
  6. 38% of listeners have gone on to buy one thing that was talked about in a podcast.
  7. Three out of each 4 podcast listeners within the US say they tune in to be taught new issues.
  8. 32% of People hearken to podcasts on a month-to-month foundation.
  9. 90% of US listeners get pleasure from podcasts at residence.
  10. Seven out of ten listeners give the podcast their undivided consideration.
  11. 59% hearken to whereas doing housekeeping.
  12. 50% tune in when baking or cooking.
  13. The report for hours spent listening to podcasts reached 15 billion globally in 2021, in comparison with 12 billion simply two years in the past.
  14. A couple of-quarter of listeners favor podcasts in comparison with different audio content material reminiscent of YouTube, AM/FM radio, and Spotify
  15. 32% of individuals discover new podcasts by means of phrase of mouth and on-line analysis.
  16. Podcast listener statistics present that they’re much extra lively on all social media channels. For instance, 94% are lively on at the very least one social media channel in comparison with 81% for all the inhabitants.
  17. Podcast listenership information signifies that the demographics of podcast listeners are diversifying.

Podcast Statistics by Nation

  1. South Korea leads the world for podcast adoption as 53% of the inhabitants has listened to a podcast within the final month.


114 Useful Podcasting Stats for 2022

  1. 47.9% of podcast listeners dwell in america.
  2. 7% of US customers hearken to podcasts day by day.
  3. 8% say they hear weekly.
  4. The Latino Podcast Listener Report reveals a rising viewers for Spanish podcasts.
  5. The variety of month-to-month podcast shoppers within the 55+ demographic has elevated by 18% from 2020 to 2021.


  1. In a latest survey, 28% of Canadian respondents stated they’d listened to a podcast not too long ago.
  2. 5% of the entire variety of podcast listeners are Canadian.


  1. 33% of Australians say they’ve been a podcast listener up to now month.
  2. Podcast listenership statistics present that 91% of Australians are conscious of podcasting.
  3. Podcast consciousness went up by 4% from the earlier yr.


  1. 30% of Italians have listened to a podcast within the final month.
  2. Half of Italians between 18 and 34 have been podcast shoppers within the earlier twelve months.
  3. Half of the Italian podcast listeners favor music packages.

Podcast Demographics Statistics

  1. Greater than 50% of People aged between 12 and 34 claims to be month-to-month podcast listeners.
  2. The proportion of People listening to month-to-month podcasts elevated by 18% from 2020 to 2021.
  3. One-third of US residents 12+ often devour podcast content material.
  4. 57% of podcast listeners within the US are white, 13% are African American, 16% are Hispanic, and 4% are Asian.
  5. Within the US, one-fifth of listeners are over the age of 65.
  6. Over 66% of podcast listeners have a university diploma.
  7. The common annual family revenue of listeners is $75,000 or above.
  1. 50% of all US properties declare to be podcast followers.
  2. In 2019, 51% of the US inhabitants had listened to a podcast, whereas now the determine is 55%.
  3. Within the US, greater than 16 million individuals are avid podcast followers.
  4. Males make up 51% of podcast listeners.
  5. The age group with the best proportion of podcast listeners is 35-54 (40%).
  6. Globally, 49% of podcast listening takes place at residence.
  7. 22% hearken to podcasts whereas driving.
  8. On common, podcast listeners listened to seven totally different reveals over the past seven days.
  9. In an Edison survey, 75% of people that don’t hearken to podcasts stated that the platform wasn’t a superb match for them.
  10. 79.8% of customers declare they hearken to whereas commuting
  11. 58.9% of customers hear of their free time.
  12. Cellular app podcast listeners usually tend to hearken to the top of the podcast than these listening by way of an online browser
  13. Greater than eight out of ten customers spend longer than seven hours per week listening to podcasts.
  14. Round 1 / 4 of listeners spend greater than 22 hours each week, or greater than three hours per day, having fun with podcasts.
  15. A median podcast listener will hearken to seven reveals per week and subscribe to a mean of six reveals in complete
  16. The most well-liked time for folks to hearken to podcasts is between 10 am and three pm
  17. 59% of US listeners favor each branded podcasts from a favourite firm and long-form scripted fiction that tells the story over a number of episodes.
  18. Greater than half of month-to-month podcast listeners have a full-time job.
  19. 47% of customers say they hearken to a podcast inside 24 hours of downloading it
  20. 58% of listeners say they hearken to between 76% and 100% of downloaded podcasts.
  21. 21.7% of podcast followers subscribe to greater than 70 totally different podcasts
  22. Podcast listenership statistics present that 65% hearken to all the episode.

Podcast Producing Statistics

Gear Podcasters Use

114 Useful Podcasting Stats for 2022

  1. The highest microphone model is RODE (19%).
  2. The most well-liked microphone mannequin is a Blue Yeti from Blue Microphones (17%).
  3. 35% of podcasters use a dynamic mic, 29% use a condenser mic, and 33% use a USB mic for his or her audio podcast.
  4. 36% of podcasters use a pop filter, whereas 26% use a foam windscreen.
  5. 74% of podcasters report with headphones on, whereas the rest chooses to not.

Software program Podcasters Use

  1. 67% of podcasters use software program for recording their reveals on their computer systems, reminiscent of Audacity or Audition.
  2. Some of the common podcasts internet hosting platforms is Blubrry, and it’s also possible to use it for podcast analytics and correcting podcast community errors.
  3. 48% of podcasters use Audacity to edit their podcasts.
  4. Adobe Audition is the 2nd hottest podcast editing software.
  5. All podcast publishers use an RSS feed to deliver the unique podcast to the viewers.

Common Podcast Size, Frequency & Scheduling Statistics

114 Useful Podcasting Stats for 2022

  1. 38% of podcasts publish an episode on their internet hosting platform each three to seven days.
  2. 39% of podcasters publish an episode each eight to 14 days.
  3. The common size for a podcast is between 25 and half-hour.
  4. 40% of podcast listeners discover new podcasts on directories.
  5. 18.3% of listeners ask somebody they know for suggestions.
  6. The most well-liked podcast listing and podcast chart are Apple Podcasts.
  7. A typical podcast is downloaded round 141 occasions within the first month.
  8. The commonest podcast publishing frequency is each 8 to 14 days (39%).

Podcasting Style Statistics

  1. The most well-liked podcasting style within the US is a comedy (22%), adopted by information (21%), true crime (18%), and sports activities (17%).
  2. Within the 30-44 age group, 7% hearken to sports activities podcasts day by day, whereas 12% are weekly sports activities podcast listeners.
  3. 6% of males hearken to sports activities podcasts day by day, however 0% of girls do the identical.
  4. 7% use podcasts as a day by day supply of reports.
  5. The most well-liked comedy podcast in 2020 was Spotify’s The Joe Rogan Expertise.
  6. The second hottest podcasts on the Spotify podcast app had been Ted Talks Each day and The Each day, each of that are news-related.

Podcast Advert Statistics

114 Useful Podcasting Stats for 2022

  1. 32% of entrepreneurs promote on podcasts.
  2. 54% of customers usually tend to contemplate a model after discovering it throughout a present.
  3. The common value of a podcast advert spot is between $10 and $50.
  4. You’ll be able to count on a 14% improve in buy intent whenever you promote in enterprise podcasts.
  5. For those who promote on a political podcast, you’ll see a rise of 12.8%.
  6. 63% of entrepreneurs favor podcast hosts to learn their advertisements.
  7. 35% just like the host to learn the advertisements.
  8. Virtually 72% of listeners have heard an advert whereas listening to a podcast.
  9. 58% of listeners will skip by means of podcast advertisements when given a selection.
  10. 1 / 4 of individuals will fortunately pay for an ad-free podcast subscription service in the event that they’ve acquired the selection.

Podcast Income Statistics

114 Useful Podcasting Stats for 2022

  1. In 2021, income from podcast advertisements is predicted to extend by 35%.
  2. Estimates are that by the top of 2021, advert income will attain $1.1 billion.
  3. 90% of podcast listeners suppose that podcast advertisements are efficient.
  4. Estimates are that US podcast promoting will move the $2 billion mark in 2023.
  5. Entrepreneurs are forecast to spend $2.74 billion in 2025.
  6. iHeart media managed to generate 3.68 billion US {dollars} in 2019.
  7. Spotify generated 6764 million Euros in 2019.
  8. Direct response advertisements are essentially the most profitable advert marketing campaign for podcasts, and so they deliver in additional than half of all podcast income.
  9. Model consciousness boosting advertisements are the second hottest and luxuriate in a 42% podcasting income share.
  10. These two advert codecs account for 96% of advert income for 2019 within the US.
  11. Podcasters could make as a lot as $800,000 per episode

Podcast Progress Statistics

  1. US podcast advert spending is projected to extend by 38.7% yr on yr.
  2. The music streaming service Spotify has spent virtually $900 million in podcast-related acquisitions.
  3. 98% of all podcasters are in settlement relating to the significance of high-quality podcast content material.
  4. The present variety of podcast listeners within the US might improve to 100 million by 2024.
  5. For the primary time since podcasts popped up, greater than half of all digital audio listeners now tune in to podcasts each month.
  6. Amongst adults, time spent listening to podcasts is projected to extend by 8.1% to greater than 44 minutes per day.

The Way forward for Podcasting Statistics

  1. The first medium for podcast consumption is the smartphone, with 54% of listeners utilizing Apple and 43% utilizing Android.
  2. In keeping with Statista, the highest apps and platforms for podcast listening are Spotify (25%) and Apple Podcasts (20%), with Google Podcasts third.
  3. The podcast trade is presently having fun with greater than 20% development yr on yr.
  4. By the top of 2025, forecasts are that there can be greater than 144 million month-to-month podcast listeners.


What number of podcasts will there be in 2022?

The podcast trade is presently anticipating a 20+% development in lively podcasts.

There are actually greater than 2 million podcasts, so that you do the maths!

What are good stats for a podcast?

You’ll be able to measure the success of your podcast within the variety of downloads.

Essentially the most profitable of podcasters boasts 3,400 downloads within the first month.

You’ll be able to count on round 141 downloads for a extra typical podcast within the first 30 days.

What number of listeners does a podcast get?

The common podcast will get round 27 listeners per episode.

Nevertheless, the highest 1% of podcasts have virtually 3,200 per episode, which is one thing to purpose for.

The Joe Rogan Expertise, however, has a podcast viewers of upwards of seven million for some episodes.

How a lot do podcasters make?

A profitable podcaster can count on to make wherever from $10 per episode to $500,000 per episode.

What number of downloads are profitable podcasts?

You’re not doing too unhealthy when you’re getting greater than 26 downloads for a brand new podcast episode in its first week of launch.

Who’s the highest-paid podcaster?

The very best-paid podcaster is Joe Rogan.

He began his podcast with comic Brian Redban, and so they ran the podcast collectively till 2013.

Two years later, Joe Rogan’s podcast grew to become the world’s hottest.

He made a staggering $30 million in 2019.

In Abstract

Over the following few years, increasingly more folks can be listening to podcasts, nevertheless it’s not too late so that you can begin internet hosting your individual.

Advertising and marketing by means of podcasts may be very efficient, and there’s nice potential for reaching your audience.

After studying the statistics above, you must higher perceive podcast demographics and have some benchmarks to match your podcast to.

Tackle board the information, and also you’ll have the ability to seize and preserve a loyal listener base.

We made use of a wide range of assets in compiling this checklist of podcast statistics, together with:

Paid Insights LLC
Persuade and Convert
The Podcast Host
Neal Schaffer
Startup Bonsai
Insider Intelligence

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