140 Spectacular YouTube Stats, Info, and Figures in 2022 You Should Know

In response to YouTube stats, many individuals turned to this video-sharing social media platform for leisure and studying functions through the pandemic.

When cities had been on lockdown, developments in YouTube utilization skyrocketed like by no means earlier than.

This submit will inform you about all of the important YouTube stats, information, and figures that may allow you to develop effective marketing strategies for what you are promoting.

YouTube Channel Statistics

140 Impressive YouTube Stats, Facts, and Figures in 2022

  1. Yearly, the variety of YouTube channels making an annual earnings of $10,000 or extra, will increase by 50 p.c, as proven in YouTube statistics
  2. Over the past quarter of 2020, the variety of streaming channels under the YouTube Live Gaming class was almost 912,000
  3. The variety of YouTube channels yearly making 5 figures on YouTube has elevated by 50 p.c on a year-on-year foundation
  4. Almost each YouTube channel receives $0.5 on each thousand views that every of their movies positive factors

YouTube Consumer and Utilization Statistics

140 Impressive YouTube Stats, Facts, and Figures in 2022

  1. At the moment, YouTube has greater than 2 billion month-to-month customers that stay logged-in
  2. Within the US, 74 p.c of YouTube customers are adults
  3. Within the US, almost 77 p.c of YouTube customers fall within the age vary between 15 to 35 years previous
  4. 80 p.c of US dad and mom with kids underneath 11 years of age say that their youngsters are YouTube customers as nicely
  5. Within the US, almost 94 p.c of Over-the-High watchers are YouTube customers
  6. Almost 16.4 p.c of the video platform’s customers are from the US
  7. Males account for 56 p.c of YouTube’s viewers
  8. YouTube’s platform has over 122 million energetic customers frequently
  9. Almost 62 p.c of YouTube viewers primarily based within the US entry the video-sharing website each day

YouTube Utilization Statistics

  1. YouTube holds the document for being the second-most visited web site
  2. YouTube has additionally develop into the second hottest social media platform
  3. In response to YouTube analytics, most customers use a cell gadget to look at movies, which accounts for 50 p.c of YouTube utilization
  4. On common, every YouTube person aged 18 years and above spends almost 42 minutes on YouTube frequently
  5. In June 2020, movies for Black Lives Matter accounted for almost 4 instances extra views than different movies in 2019 across the similar time
  6. 82 p.c of YouTube utilization is for leisure functions
  7. Almost 8 p.c of viewers discover YouTube a helpful platform to attach with household and pals
  8. 37 p.c of YouTube customers who fall within the age group between 30 to 49 years use the platform to get information.
  9. One in three ladies claimed to look at magnificence tutorials on YouTube as soon as a wee
  10. A serious purpose for 7 p.c of YouTube use is to boost skilled providers

YouTube Demographics and Consumer Habits Statistics

  1. 53 p.c of Gen Z male viewers use the YouTube platform to comply with their favourite influencers
  2. 42 p.c of Gen Z feminine viewers use YouTube to maintain up with their favourite influencers
  3. Within the final 12 months, 62 p.c of customers visited YouTube each day
  4. 73 p.c of People aged 36 to 45, 70 p.c of People aged 46 to 55, and 67 p.c of People aged 56 years and older use YouTube, which exhibits that aged adults have an curiosity in video content material, versus different social media
  5. Almost 77 p.c of YouTube customers are individuals aged between 15-25 worldwide
  6. In 2020, almost 72 p.c of feminine customers and 72 p.c of male customers logged in to their accounts on the YouTube platform. These statistics point out excessive charges of YouTube utilization, which proves its recognition throughout the globe.

YouTube for Enterprise Statistics

  1. In 2020, between March and July, viewership of movies with the phrase “newbie” within the title elevated considerably, by over 50 p.c
  2. Throughout 2020, 72 p.c of YouTube customers utilized the platform to look at health movies that would assist them construct an train routine
  3. Through the first half of 2020, each day reside streaming on YouTube noticed a rise of over 45 p.c
  4. Throughout March 2020, each day viewership of movies with their title containing “house workplace” noticed a rise of over 210 p.c
  5. Almost 51 p.c of the choices makers from the Enterprise-2-Enterprise group make the most of YouTube to carry out analysis on purchases

YouTube Advert Statistics

  1. Almost 70 p.c of viewers made model purchases after seeing the model’s YouTube advert
  2. Speculations recommend that in 2021, YouTube will generate advert income value over $5.5 billion within the US
  3. In 2020, essentially the most well-received and extremely considered YouTube advert within the US was Nike’s By no means Too Far Down | You Can’t Cease Us, as YouTube statistics recommend
  4. YouTube advertisements that concentrate on customers primarily based on intent, versus demographics, see a 100% larger improve in buying intent

YouTube Advertising and marketing Statistics

  1. In 2020, for entrepreneurs, YouTube ranked fifth on the listing of the most-used platforms amongst web customers, following Fb, Twitter, and LinkedIn
  2. YouTube raked in $5 billion in advert income through the third quarter of 2020.
  3. In 2020, Apple was YouTube’s prime advertiser, accounting for over 2.23 billion impressions, based on YouTube statistics
  4. With almost 2 billion impressions, Turbotax was the second-biggest advertiser on YouTube
  5. Because the advertising and marketing influencer value has risen on almost each platform over the last six years, YouTube accounted for the best affect advertising and marketing development
  6. In a 2019 research by Statista, solely 7 p.c of entrepreneurs noticed unskippable advertisements as efficient
  7. In the identical research, 29 p.c of collaborating entrepreneurs discovered that skippable YouTube advertisements that performed throughout pre-rolls of movies had been the simplest
  8. In 2020, about 60 p.c of entrepreneurs in a Statista research stated they might improve their YouTube advertising and marketing price range

Development of YouTube Statistics

  1. The year-over-year improve in YouTube customers from 2016 to 2021 was unbelievable. Nonetheless, the rise charge in 2016 was a lot larger with 13 p.c, compared to this 12 months’s improve charge of solely 4.9 p.c
  2. As we speak, there are over 2 billion energetic customers on the YouTube platform compared to the 1.47 billion person rely in 2017
  3. Statistics recommend that in 2022, the variety of energetic YouTube viewers within the US might improve by almost 9.3 p.c
  4. In comparison with 2014, creators had been importing 40 p.c extra video content material each minute in 2019
  5. In 2019, YouTube additionally grew to become the main video platform for on-line customers, accounting for almost 90 p.c of the person market share
  6. In 2019, YouTube share for on-line video streaming globally was almost 21 p.c. This was barely lower than that of the main video streaming platform, Netflix, with a share of 26.6 p.c
  7. Video content material viewership is the most well-liked type of consuming on-line content material. Subsequently, YouTube stats recommend that almost 85 p.c of web customers within the US eat YouTube video content material as soon as every week

YouTube Monetary Statistics

  1. YouTube’s income for 2020 was round $19.7 billion. This was a 30.4 p.c development within the annual income on a year-on-year foundation
  2. Within the first quarter of 2021, YouTube generated a income of $6 billion. This was a 49 p.c improve from the income generated throughout final 12 months’s first quarter
  3. Google paid almost $1.65 billion to accumulate YouTube in 2006
  4. With an annual incomes of $29.5 million, Ryan Kaji grew to become the highest-paid YouTube star in 2020
  5. For each thousand views on a YouTube advert, YouTube pays $18
  6. These with content material ID obtained almost $2 billion as YouTube companions over the span of the final 5 12 months
  7. YouTube influencers who produce video content material and have over 500,000 followers earn a mean of $3,857 on each video
  8. Every YouTube influencer who produces video content material and has a following of 500 to five,000 individuals earns a mean of $315 on every video

YouTube Statistics for Nerds

  1. At the moment, YouTube permits fundamental customers to add 2 GB value of content material of as much as quarter-hour at a time. Although, YouTube premium options are fairly totally different
  2. YouTube stats recommend that each day, energetic customers watch one billion hours value of video content material on YouTube
  3. Day by day, every customer spends a mean of almost 16 minutes and 40 seconds watching YouTube videos every day
  4. On common, each YouTube person visits 8.9 pages each day
  5. Throughout 2019, almost 48 p.c of YouTube customers steered that YouTube can contribute to higher public relations communications within the upcoming years
  6. In 2020, YouTube customers watched 100 billion hours of video content material for gaming

YouTube Music Statistics

140 Impressive YouTube Stats, Facts, and Figures in 2022

  1. For 64 p.c of YouTube viewers, the commonest use of the platform is music-related
  2. Within the US, almost 82 p.c of YouTube customers steered that their goal of utilizing YouTube was listening to music
  3. YouTube accounts for almost 47 p.c of worldwide music consumption
  4. Almost 35 p.c of YouTube customers primarily based in Italy use the platform to take heed to music

YouTube Rivals Statistics

YouTube Vs. Fb Statistics

  1. Fb presently has 24.5 p.c extra customers than YouTube has on a month-to-month foundation
  2. Nonetheless, as analytics recommend, YouTube had almost 76 p.c extra energetic month-to-month customers in comparison with Fb’s Messenger app in 2021
  3. In comparison with the variety of energetic each day customers on YouTube, Fb boasts a mean of over 800 billion each day views
  4. Within the US, solely 68 p.c of adults use Fb whereas 74 p.c of adults ceaselessly use YouTube

YouTube Vs. TikTok Statistics

  1. Whereas YouTube has over 2 billion energetic customers per thirty days, the YouTube stats comparability exhibits that TikTok had solely 700 million energetic customers per thirty days throughout mid-2020
  2. In response to YouTube Analytics, TikTok took the primary spot on essentially the most downloaded app listing for 2020, surpassing YouTube and Messenger
  3. From 2019 to 2020, the stats recommend that youngsters between the age of 4 and 15 spent a mean of 75 minutes watching TikTok and 68 minutes watching YouTube Children, daily
  4. Since YouTube is now an online video sharing app, based on its dad or mum firm Google, TikTok stands as one of many favorites and top-performing social media platforms for teenagers between 4 and 15

YouTube Like and Dislike Statistics

  1. The long-lasting “YouTube Rewind 2018” video had the best dislike ratio of almost 86.5 p.c
  2. Justin Bieber’s music video for Child was beforehand essentially the most disliked video on YouTube, with over 10 million dislikes
  3. Information from 2014 suggests that almost 73 p.c of movies in that 12 months obtained a like ratio of 90-100%
  4. A video about memorials of Chester Bennington, lead singer of the Linkin Park band, had one of many highest like and dislike ratios of round 422/1. Primarily based on the variety of views and reactions, one in each six viewers reacted to the video.

YouTube Key phrase Search Statistics

  1. In 2021, the key phrase “youtube” was searched almost 173.6 million instances every month on common
  2. Within the US, ‘pewdiepie’ was essentially the most searched key phrase through the first quarter of 2020
  3. Furthermore, YouTube stats recommend that “bts” and “pewdiepie” had been essentially the most searched YouTube key phrases globally
  4. On the time of this text, the best trending phrase amongst YouTube searches within the US is “drivers license Olivia Rodrigo”
  5. On the time of this text, the best trending YouTube searches embrace the phrase “Godzilla vs Kong”

YouTube Influencer Advertising and marketing Statistics

  1. Almost 51 p.c of YouTube content material creators declare that their first precedence is expressing their creativity by the YouTube video platform
  2. Almost 34 p.c of YouTube creators recommend that their main purpose of manufacturing video content material is to advertise their enterprise, model, or firm
  3. At 9 years of age, Ryan Kaji can also be one of many youngest most-popular YouTube stars on the platform
  4. YouTube stats recommend that T-Sequence, an Indian film studio and music label, accounts for the best YouTube subscriber rely at 195 million energetic customers
  5. In response to 23 p.c of YouTube influencers on the platform, the principle problem with video content material creation is the time issue
  6. Whereas publishers on YouTube account for only one p.c of the views, based on YouTube video analytics, magnificence influencers have a 60 p.c share within the whole video views within the respective business
  7. Within the magnificence business, numerous manufacturers account for a cumulative 39 p.c share of video views on YouTube
  8. 27 p.c of YouTube content material creators think about making movies to be a full-time job
  9. YouTube content material creators market manufacturers and popularize them 4 instances more practical than the manufacturers themselves
  10. YouTube content material creators with greater than 100,000 subscribers can doubtlessly earn greater than $2,000 per video on common

YouTube Engagement Statistics

  1. Throughout 2017 and 2018, there was a 70 p.c improve in viewer engagement with content material creators
  2. 50 p.c of millennial and Gen Z customers recommend that they watch YouTube movies to collect sufficient info to discuss totally different subjects
  3. 3 in 5 viewers amongst YouTube’s Millennial and Gen Z viewers needs to have which means and goal within the video content material that they eat
  4. YouTube customers want content material that explores their pursuits deeply 2.7 instances greater than content material that contains a well-known persona or actors
  5. The YouTube views for comedy movies have grown by 60 p.c because the previous 12 months

Video-On-Demand YouTube Statistics

140 Impressive YouTube Stats, Facts, and Figures in 2022

  1. YouTube owns almost 39 p.c of the video creation industry’s market share
  2. Almost 69 p.c of YouTube on-demand prospects say they use the service to look at their most popular content material when they need
  3. Equally, 58 p.c of YouTube on-demand customers say they pay for the service to binge-watch their favourite exhibits
  4. Over 35 p.c of YouTube customers who watch movies on-demand consider that they’re frequent customers
  5. Probably the most considered video genres embrace comedy, which accounts for 77 p.c of viewership
  6. YouTube stats recommend that 60 p.c of the most-watched genres embrace crime, thriller, and thriller
  7. Almost 72 p.c of YouTube prospects use their cellphones to eat video content material on the platform
  8. Over 75 p.c of YouTube prospects want getting on-demand YouTube entry on a number of gadgets

Share of Adults with a YouTube Stay TV Subscription within the US

  1. Within the US, as of March 2021, solely 8 p.c of energetic YouTube customers within the age group 18-29 subscribed to YouTube Stay TV
  2. Throughout March 2021 within the US, the proportion of grownup YouTube customers within the age group 30-44 who subscribed to YouTube Stay TV was solely 9 p.c
  3. Amongst 63 p.c of YouTube customers within the age group 18-29, none have subscribed to YouTube Stay TV within the US
  4. YouTube stats recommend that 30 p.c of YouTube customers within the age group 65 and above have by no means heard of YouTube Stay TV Subscription within the US

YouTube Video Feedback Statistics

  1. Almost 51.4 p.c of YouTube comments had been eliminated in 2021 as a result of they contained deceptive or spam content material
  2. One of many prime YouTube music movies with essentially the most feedback is Eminem’s music Killshot, which has over 580,000 feedback

Eliminated Movies on YouTube Statistics

140 Impressive YouTube Stats, Facts, and Figures in 2022

  1. 42.6 p.c of movies that had been taken off of YouTube in 2020 had no views in any respect
  2. Due to automated content material flagging, almost 33.8 p.c of the eliminated movies had solely ten views or much less
  3. Spam movies on YouTube in 2020 accounted for almost 25.5 p.c of the entire movies
  4. 31.7 p.c of video elimination on YouTube was as a result of little one security causes
  5. In response to YouTube stats, 1.14 p.c of eliminated movies had been from the US
  6. Through the second quarter of 2021, a complete of 1.7 million Indian YouTube movies had been faraway from the platform

Hours of Movies Uploaded

  1. YouTube stats recommend, 500 hours value of video content material is uploaded to YouTube every minute
  2. In response to 2019 YouTube stats, a minimum of two billion individuals had been logging into the YouTube platform to look at one billion hours value of video content material each day
  3. Throughout 2019, each minute, 500 minutes of recent YouTube content material was uploaded to the video platform: that’s almost 30,000 hours of video content material uploaded to YouTube each hour!
  4. Through the previous 12 months, viewership for lyrics movies on YouTube accounted for greater than 3,100 years value of video content material
  1. The preferred YouTube accounts embrace people who produce video content material for clothes hauls, magnificence tutorials, trend, and so on.
  2. In January 2021, Musas, Jefreestar, and Yuya had been the most well-liked channels within the magnificence and trend class of YouTube developments
  3. Furthermore, YouTube stats additionally recommend that LEGO is the most well-liked model YouTube channel, rating primary with almost ten billion views
  4. The second and third hottest manufacturers on YouTube included VAT19 and IDJVideos TV respectively, with views between 4 billion and ten billion
  5. The YouTube channel for the Indian music label, T-Sequence, boasts the best variety of subscribers, almost 195 million at current
  6. After T-Sequence, YouTube Motion pictures comes second, with over 130 million subscribers
  7. PewDiePie’s YouTube gaming account holds a distinguished place on the listing of accounts with essentially the most subscribers, boasting a whopping 110 million subscribers
  8. In 2020, the PewDiePie YouTube account was the highest trending channel with almost 107 million subscribers on the time
  9. Different main gaming channels and accounts like Fernanfloo and VEGETTA777 don’t come as shut when it comes to subscriber rely, however each have over ten million subscribers

Enjoyable Info about YouTube

  1. Aside from Ryan Kaji, there are different distinguished child YouTube stars, similar to Nastya who ranks quantity seventh within the recognition listing on YouTube, with over 77 million subscribers
  2. In August 2020, BTS, the Korean boyband, cracked the YouTube world document by producing essentially the most viral video that gained over 100 million views in a span of 24 hours
  3. BlackPink, Twice, and PSY are among the many most record-breaking viral video producers on the YouTube platform
  4. Adele’s music video for Hiya holds the document for reaching a billion views in simply 87 days: it’s the primary viral video to succeed in the 1 billion view rely this shortly

Dialogue About YouTube Statistics

You possibly can create the simplest video content marketing methods by contemplating the above-mentioned statistics.

The newest YouTube stats may help you make new modifications to your YouTube content material advertising and marketing plans.

You possibly can acquire extra followers out of your audience, and obtain higher viewership inside a brief time period in the event you preserve monitor of the most recent YouTube stats.

Right here’s an inventory of all of the respected and authoritative web sites that we have now used to stipulate essentially the most important statistics regarding YouTube.


You should use the YouTube stats above to plot efficient methods and plan correct YouTube Advertising and marketing strategies to your advertising and marketing campaigns.

Since it’s a broadly well-liked video-sharing platform, you may generate thousands and thousands of views and subscribers for what you are promoting’s YouTube channel and video content material.

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