42 Superb Etsy Stats and Information for 2022 You Should Know

If you’re trying to find that one-of-a-kind present or a singular hand-crafted merchandise that nobody else has, you recognize precisely the place to look.

Etsy is the go-to online marketplace for handmade or classic objects and crafting provides.

Etsy is fashionable amongst artisans for its easy-to-use platform.

In contrast to creating and managing your individual internet retailer, it’s tremendous easy to arrange an Etsy store.

Inside minutes you’ll be able to attain actually tens of millions of consumers from world wide, permitting you to spend extra time focusing in your craft.

If you’re an artisan or crafter trying to supply your merchandise on-line, think about these Etsy stats that can assist you maximize your eCommerce expertise.

Key Etsy Stats, Information, and Tendencies

1. In 2020, Etsy processed $10.28 billion in product sales, a 106.84% improve from 2019.
2. Etsy earned $1.72 billion in income in 2020, a 110.07% improve since 2019.
3. There are 4.36 million energetic sellers on Etsy.
4. There are 81.9 million energetic consumers on Etsy.
5. Etsy straight employs 1,209 staff.
6. Etsy is ranked because the 4th quickest rising eCommerce firm in 2021, behind Apple, Chewy, and Amazon.

Etsy Vendor Stats

7. In 2020 alone, Etsy added 2.16 million sellers.
8. Etsy is a worldwide platform with sellers in 234 international locations.
9. America is residence to 62% of Etsy sellers.
10. California boasts probably the most sellers from the US with 14% residing there.
11. The UK has the best share of sellers exterior of the US, with 30% of worldwide Etsy sellers dwelling there.
12. The very best-earning sellers make $10,000 or extra yearly.
13. Since opening, the highest Etsy vendor within the US has made greater than 1.2 million {dollars}.
14. Ladies make up the vast majority of sellers on Etsy at 83%.
15. The common vendor is 39 years outdated.
16. Multi-channel retailers promote their merchandise throughout a number of platforms. 61% of Etsy sellers are thought-about multi-channel retailers.
17. 82% of Etsy sellers say they want to develop their enterprise.

Etsy Purchaser Demographics & Stats

18. There have been 38 million new consumers in 2020, doubling the variety of new consumers from the earlier 12 months.
19. In 2020, over 61 million new and reactivated consumers joined Etsy.
20. The variety of energetic consumers on Etsy elevated by 35.55 million from 2019 to 2020.
21. In 2020, 46.91% of the Etsy consumer base have been new consumers, however they solely accounted for 16% of the gross merchandise gross sales.
22. Even with so many new customers, it was current Etsy customers that generated 84% of the gross merchandise gross sales in 2020.
23. 50% of Etsy consumers indicated that delivery prices would affect their resolution about whether or not or to not buy a product.

Etsy Store Stats

24. The common conversion fee on Etsy is 1% to three%.
25. Etsy advertising and marketing price the corporate $500.76 million in 2020.
26. Etsy costs store managers a 12% to fifteen% payment for every profitable sale from an offsite advert.
27. An Etsy advert prices the typical vendor across the US $0.20 – $0.50 per click on.
28. In 2020, 3.21 million Etsy itemizing movies have been uploaded. Previous to June of 2020 solely images may very well be uploaded.

Etsy Product Stats

29. There are over 60 million merchandise listed on Etsy.
30. There are greater than 50 classes on the Etsy market.
31. Homewares and residential furnishing are the biggest class on Etsy and generate $3.2 billion in annual gross sales. That’s greater than double that of bijou and private equipment, which is the second-largest class.
32. 80% of the general gross merchandise gross sales are from the highest 6 classes, which embody: homewares and residential furnishings, jewellery and private equipment, craft provides, attire, magnificence and private care, and paper and occasion provides.
33. In August of 2020 “face masks” was the highest Etsy search. Face protecting gross sales skyrocketed in 2020, incomes $743 million {dollars}.
34. The top Etsy search and trend in 2020 total was “personalised present.”

Etsy Internet Statistics

35. 61% of Etsy’s gross merchandise gross sales are cellular transactions, which quantities to $6.27 billion per 12 months.
36. Over 32 million individuals use Etsy’s cellular app every month.
37. The Etsy cellular app is utilized by 43% of sellers to handle their gross sales along with the web site.

Etsy Gross sales and Income Statistics

38. In 2015, 10 years after it was based, Etsy grew to become a publicly-traded firm in the US.
39. 36% of Etsy’s gross merchandise gross sales in 2020 have been from worldwide consumers, totaling $3.7 billion.
40. Etsy has three main sources of earnings: market, vendor providers, and different Etsy charges. The biggest of those is {the marketplace}, which generated $1.3 billion in 2020, totaling 75.58% of income.
41. Vendor Companies, similar to promoting, delivery labels, and Etsy’s Sample website earned $422.5 million in 2020.
42. Consultants predicted that Etsy’s income would expertise 22% progress from 2019 to 2021.

FAQ

Answers to our most incessantly requested questions.

What number of objects are listed on the market on Etsy?

There are over 60 million objects listed on the market on Etsy.

Every merchandise have to be handmade, classic, or thought-about craft provides.

Occasion provides could also be thought-about craft provides.

What share of Etsy sellers have used the platform for greater than 4 years?

Almost 13% of sellers have had energetic retailers on Etsy for 4 years or extra.

What number of downloads does the Etsy app have?

As of 2016, the Etsy app had been downloaded 31.8 million instances.

What number of energetic customers does Etsy have?

Etsy connects 4.36 million energetic sellers with 81.9 million energetic consumers, bringing the entire variety of energetic customers to 86.26 million.

Last Ideas

As an Etsy store proprietor, along with the statistics listed right here, you’ll have your individual store stats that it would be best to monitor.

Listed below are some KPIs (key efficiency indicators) and metrics for you to concentrate on:

• Conversion fee – This measures what number of guests make a purchase order out of your store. To calculate your conversion fee, divide the variety of orders by the variety of guests. You’ll be able to monitor this in Etsy Stats.
• Guests – Etsy visits are important to your success. It is very important know simply what number of guests you’ve gotten since that is straight linked to your complete gross sales. Visits could be tracked in Etsy Stats or Google Analytics. Distinctive guests can solely be tracked via Google Analytics.
• Site visitors supply – Whether or not direct, referred, or search engine site visitors, realizing how your guests discover your store is necessary so you’ll be able to tailor your advertising and marketing efforts. Observe this in Etsy Stats or Google Analytics.
• Bounce fee – This KPI is the variety of guests that go away after viewing just one product. Ideally, you need guests to discover your store, not go away it instantly. Subsequently, a low bounce fee is an effective objective. This may be tracked on Google Analytics.

Are you searching for a spot to promote your classic or handmade objects?

Armed with these Etsy stats, info, and figures, you’ll be able to resolve if an Etsy store is the precise match for your enterprise.

The statistics on this article have been compiled from the next sources:

• Backlinko
• EMarketer
• Etsy
• Growing Your Craft
• Smart Money Mama
• SaaS Scout
• Veeqo
• WhyDoesEverythingSuck.net